You run the shop. We run the marketing.
More new customers, more Google reviews and more regulars returning, for one monthly fee.
How we work together
See the marketing we prepare and manage, and where your shop is involved.
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A website built for your shop
We build, host and maintain your website so customers can find your services, hours and pickup options, and submit a request directly to your shop.
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Your Google Business Profile, kept current
We keep your hours, services, photos and holiday hours up to date, post each monthly promotion, and reply to customer reviews. Your monthly report shows where your shop appears when people nearby search Google.
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Branded materials, ready to print
We design door hangers, first-order cards, bag tags and counter signs for your shop. QR codes connect customers to your offer and sign-up form, and track where requests come from. Your shop handles printing and distribution.
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New customer requests, sent to your shop
Customers receive a confirmation after signing up. Your shop receives their contact information and pickup details so your team can welcome them and arrange service.
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Follow-up after an order
Customers receive a message asking about their experience, with options to leave a Google review or send feedback directly to your shop. Customer concerns are forwarded with a suggested reply for your review.
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A coordinated promotion each month
We prepare a monthly promotion with a matching email, website feature, counter sign and posts. You review the offer and materials before the promotion runs.
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Follow-up with customers who have not visited recently
We identify regular customers who have not visited recently and send a message inviting them to return.
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A clear view of your marketing results
Your monthly report summarizes marketing activity and results, including new reviews, sign-ups and customer visits where order data is available. Your owner portal provides access to your marketing activity and approvals.
A website built for your shop
We build, host and maintain your website so customers can find your services, hours and pickup options, and submit a request directly to your shop.
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Also included: a direct line to our owners. See everything included
Who you will work with
I have worked in dry cleaning and laundry since 2016, helping launch White Sail Linen and working with PressBox. I know what it takes to bring new customers to a shop and to keep them returning. I built Cleaner Signal for independent shops like yours, and you will work directly with me from our first conversation onward.
– Theodore
Theodore Loles, founder
Founding shop offer
A website that is yours to keep.Plus two months of Cleaner Signal.
$600total
Request a free auditA website built for your shop
We work closely with you to build a website that reflects your shop, with online pickup sign-ups, your services and hours, and a design made for phones.
Two months of managed marketing
Every service below is included in your $600. We are confident you will see results within the first month, and you can follow them in your portal as they come in.
Everything included in your first two months
The complete Cleaner Signal marketing program, managed for your shop.
Your website
A website for your shop, with hosting and ongoing updates to your services, hours and offers.
Google Business Profile
We keep your business information current and respond to customer reviews on your behalf.
Customer review requests
After their orders, customers receive a request to review their experience or share feedback with your shop, spaced so that no customer is asked too often.
Monthly specials
A promotion each month, supported by a coordinated email, website feature, counter sign and social media posts.
Branded marketing materials
Door hangers, referral cards and bag tags designed for your shop, with QR codes that track where sign-ups come from.
Customer retention
We contact regular customers who have not visited recently and invite them to return. If your register does not notify customers, we let them know when an order is ready and remind them while it waits.
Customer sign-ups and support
New customer sign-ups and customer concerns are forwarded to your shop, with suggested replies for your review.
Owner portal and monthly report
View your marketing activity through your portal and receive a monthly summary of results.
A direct line to our owners
Contact our owners directly by phone or email for questions, support and guidance as we work to help your business grow.
After two months, you choose
Before your third month, we review the results together. Then you choose how to continue.
Continue the marketing
Regular price $449Founding rate $299/month
Founding rate for your first 10 months. Then $449 a month.
No long-term contract: Cancel anytime
Keep only the website
$65/month
Hosting, security updates, hours and holiday changes, and working inquiry and pickup forms.
Your customer data stays securely archived, ready if you restart the marketing.
Host your website yourself
Yours to keep
We will send you a complete copy of your website’s pages, text and photos, ready for you or another provider to host.
We send you an export of your customer data, then permanently delete it from our systems.
Request a free audit
Find out how your shop looks to potential customers. We’ll research your online presence, prepare a personalized report, and walk you through our recommendations. Free, with no obligation.
What happens next
Tell us about your shop
Submit your request, and we’ll review your Google listing, how your reviews compare with nearby cleaners, and your website.
We prepare your report
You’ll receive a personalized audit by email ahead of our consultation, with recommendations and the reasons behind them.
We walk through it together
In a 15-minute consultation at your shop or by phone, we’ll review the findings, discuss how we could help, and answer your questions. The report is yours to keep, whether or not you work with us.
Common questions
Is this only for shops with pickup and delivery?
No. For a counter shop, the website brings people to your door with your services, hours and directions, and the emails and specials invite them back. If you do not offer pickup, your website and emails leave it out.
What is my part each month?
You approve the month’s special and respond to the customers who contact your shop; we draft those replies for you. We handle everything else.
Will this work with my point-of-sale system?
Yes. During your first week we connect to your register and import your customer history. SMRT and CleanCloud connect directly, so orders arrive as they happen; other registers connect through the export they already produce. If your register cannot export, we will explain at the audit what that changes.
I already have a website. Do I have to replace it?
Not necessarily. If it works well on a phone, we can keep it and add what is missing. If it does not, we will explain why and can build you a new one.
What happens if I cancel?
Service continues through the month you have paid for. If you keep only the website, we host it for $65 a month and keep your customer data archived in case you restart. If you leave entirely, we send you a copy of your website’s pages, text and photos to host elsewhere and an export of your customer data, then permanently delete that data from our systems. Your domain, Google profile and customer list remain yours.
Do you come to my shop?
Yes. For shops in metro Atlanta and North Georgia, your first week is in person at your shop. If your shop is farther away, please contact us.